Free tools to plan, price and pick what your insurance agency buys
19 calculators and finders built on the published prices and terms of 414 insurance vendors. No sign up and no sales calls.
- free tools, no sign up
- 19
- vendors with a full review
- 414
- published lead prices
- 187
- latest update. Every price shows the month we confirmed it
- October 2026
Start with the job in front of you
Each tool says what you get and how much published data it runs on. See all 19 tools
Buy leads
2 tools- Lead budget plannerRank published lead prices by cost per sale, sales a month and first-year commission minus lead cost at your budget.23 lead companies, 187 prices
- Lead test plannerSize a lead test so it can show a real difference, with minimum orders, deposits and a tracking checklist.23 lead companies, 42 test options
Pick software
6 tools- AMS finderShortlist agency management systems by lines written, setup, must-have features and start terms.22 systems
- Tech stack builderPick one product per slot and see the cost, which picks connect and where they overlap.152 products in 9 slots
- Quoting and rater finderShortlist quoting software and P&C comparative raters by line, website quoting, access and start terms.31 tools
- Scheduling finderShortlist booking tools by how leads get assigned, your calendar and CRM, reminders and HIPAA terms.24 schedulers
- Dialer finderShortlist dialers and phone systems by job, dialing mode, CRM and contract terms.28 dialers
- Dialer cost estimatorEstimate a monthly dialer bill from your seats, dials, minutes, texts and numbers.20 dialers priced
Contracts and coverage
5 tools- IMO contract checkerSee which contract terms each IMO discloses, compare up to four and get a list of what to ask before signing.27 IMOs, 52 terms
- Direct vs network calculatorWhat your upline, aggregator or cluster costs or earns you compared with contracting direct, and the break-even production.27 IMOs
- MGA and wholesaler finderFind wholesalers and MGAs by line, admitted or E&S market, portal access and appointment terms.21 wholesalers and MGAs
- E&O finderShortlist E&O programs by agent type, lines sold, how you buy and published policy terms.16 E&O providers
- E&O quote checklistLine up two or three E&O quotes, spot the terms that differ and get questions for your broker.12 terms to compare, 16 programs
Staff the agency
3 tools- Virtual assistant finderShortlist insurance VA firms by model, licensed staff, worker location, AMS and start terms.15 VA firms
- Recruiting firm finderShortlist insurance recruiters by search model, roles, lines and published fee and guarantee terms.16 recruiting firms
- Hire or outsource calculatorCost your own producer or service seat against published VA prices and recruiter fees.15 VA firms, 16 recruiters
Licensing and training
1 toolMarketing and data
2 tools- Website and marketing ownershipSee who keeps the domain, site, content, ad accounts, tracking numbers and data when you cancel, plus minimum terms.22 website and marketing firms
- List use checkerPick how you plan to use a list and see what each data provider says about calls, texts, email, mail, keeping and resale.19 data providers
Research and guides for lead buyers
What lead company contracts really say and how to buy, test and call leads, from documents we read in full. All guides
New study
We fact-checked what AI tells agents about lead companies
ChatGPT, Perplexity, Claude and Gemini got a fact wrong about lead companies in 1 answer out of 3.
Read the study
Research
What insurance lead company terms really say
We read the buyer terms of 23 lead companies. None pay cash for a bad lead, and most put the calling risk on you.
Guide
Consent questions to ask before you buy insurance leads
The TCPA and consent questions to ask a lead seller before you call or text a single lead.
Guide
How to test an insurance lead company
Run a small, fair test of two or three lead companies and compare them on cost per sale.
Guide
Shared vs exclusive vs aged insurance leads
How many agents get a shared lead, when exclusive stops being exclusive and what aged leads went through first.
Methodology
How we research and rank
How we research vendors, set the default order of our lists and keep every price current.
Not sure where to start?
Three tools in the order that kind of agency usually needs them.
New agent
Get licensed, pick an upline and buy your first leads.
Growing insurance agency
Choose the systems and the people to scale.
Call center
Dial more leads for less and test vendors fairly.
Changing uplines
Read the contract, run the numbers and keep your coverage.
Or browse vendor reviews
One review per vendor, built from its published prices, plans and terms.
Insurance lead companies
23 vendor reviews
Lead vendors that sell quote requests, calls and live transfers by line, with prices, returns and contract terms.
How much do insurance leads cost?
Tools that use this data
Insurance lead management software
18 vendor reviews
Software that takes in leads from vendors and forms, assigns them and runs follow-up, with plans, prices and integrations.
How Much Does Insurance Lead Management Software Cost?
Tools that use this data
Insurance CRM
34 vendor reviews
CRMs for insurance agencies, compared by line, agency type, price, agency management system connections and mobile access.
How much does insurance CRM software cost?
Tools that use this data
Agency management systems
18 vendor reviews
Agency management systems for policies, clients, accounting and carrier downloads, with prices, connections and contract terms.
How Much Does an Insurance Agency Management System Cost?
Tools that use this data
Quoting software
37 vendor reviews
Quoting platforms for agents by line, with carrier coverage, prices and how quotes reach the client.
How Much Does Insurance Quoting Software Cost?
Tools that use this data
Dialers
28 vendor reviews
Dialers for insurance call teams, compared by dialing mode, compliance tools, CRM connections and price per seat.
How Much Does an Insurance Dialer Cost?
Tools that use this data
Appointment scheduling
24 vendor reviews
Scheduling tools that book client meetings into your calendar, with reminders, CRM connections and prices.
How Much Does Appointment Scheduling Software Cost?
Tools that use this data
Email marketing software
11 vendor reviews
Email marketing tools for agents, with consent tools, automations, deliverability and prices by list size.
How Much Does Email Marketing Software Cost for Insurance Agents?
Tools that use this data
Business email
9 vendor reviews
Business email providers for agencies, compared by price per user, storage, security and compliance features.
Data providers
19 vendor reviews
Prospect and policy data sources for agents, with what each file holds, how it is licensed and what it costs.
How Much Does Insurance Prospect Data Cost?
Tools that use this data
Proposal software
10 vendor reviews
Proposal tools that turn quotes into client-ready proposals, with lines covered, connections and prices.
COI tracking software
5 vendor reviews
Software that issues and tracks certificates of insurance, with AMS connections, automation and prices.
Commission software
7 vendor reviews
Commission tracking and statement reconciliation tools for agencies, with carrier coverage and prices.
How Much Does Insurance Commission Software Cost?
Tools that use this data
Payment processing
5 vendor reviews
Premium and fee payment platforms for agencies, with card and ACH rates, payout timing and trust account handling.
How Much Does Insurance Payment Processing Cost?
Tools that use this data
Benefits software
14 vendor reviews
Benefits quoting, enrollment and administration platforms for brokers, with carriers, features and prices.
Licensing software
9 vendor reviews
Producer licensing and appointment tracking tools, with state coverage, automation and prices.
Continuing education
13 vendor reviews
CE and prelicensing providers for agents, with states, course formats, prices and reporting to the state.
How Much Does Insurance Continuing Education Cost?
Tools that use this data
Website design
14 vendor reviews
Website builders and design firms for agencies, with quoting forms, hosting, SEO and monthly prices.
How Much Does an Insurance Agency Website Cost?
Tools that use this data
Marketing agencies
8 vendor reviews
Marketing agencies that work with insurance agents, with services, pricing models and contract terms.
How Much Does an Insurance Marketing Agency Cost?
Tools that use this data
Virtual assistants
15 vendor reviews
Virtual assistant and staffing companies for agencies, with licensed staff options, hourly rates and terms.
How Much Does an Insurance Virtual Assistant Cost?
Tools that use this data
Recruiting firms
16 vendor reviews
Recruiting firms that hire producers and staff for agencies, with fee models, guarantees and specialties.
How Much Does an Insurance Recruiter Cost?
Tools that use this data
IMOs and FMOs
27 vendor reviews
Marketing organizations for life and health agents, with contracts, commission levels, leads and release terms.
What Does It Cost to Contract With an IMO?
Tools that use this data
MGAs and wholesalers
21 vendor reviews
Wholesale brokers and MGAs that give agents access to specialty markets, with lines, appetite and access rules.
What Do MGAs and Wholesalers Charge Agents?
Tools that use this data
Clusters and networks
19 vendor reviews
Agency clusters and networks that give independent agents carrier access, with fees, splits and exit terms.
How Much Does It Cost to Join an Insurance Cluster or Network?
Agency valuation
14 vendor reviews
Firms that value and broker the sale of insurance agencies, with methods, fees and the size of deals they handle.
E&O insurance
16 vendor reviews
Errors and omissions coverage for agents and agencies, with who can buy, limits, deductibles and premium examples.
How Much Does E&O Insurance Cost for Insurance Agents?
Tools that use this data
What lead companies really offer. How many lead companies publish their prices, sell exclusive leads, give credit for bad leads and how long they give you to ask. Counted across every company we cover and updated whenever a company changes its terms.
See the numbersHow the guides work
Every vendor has one profile built from its own published pricing, plans and terms, and every price shows the month we confirmed it.
Category pages, cost guides, studies and tools all draw from the same records, so a figure reads the same everywhere it appears.
We don't publish star ratings or scores. Lists start in a default order based on trust factors that apply to every buyer, such as whether a vendor publishes its pricing and terms, how long it has been in business and whether we can verify its legal entity. Vendors can't pay to change that order, and you can sort and filter any list to fit your agency.
Read how we research and rank or learn who is behind the site.
Recently updated
Newest first, by the date each page last changed.
| Guide | Type | Updated |
|---|---|---|
| Appointment scheduling software for insurance agents | Category guide | October 9, 2026 |
| Business Email for Insurance Agencies: Compare 9 Providers | Category guide | October 9, 2026 |
| COI Issuance and Tracking Software: Compare 5 Tools for Agencies | Category guide | October 9, 2026 |
| E&O Insurance for Insurance Agents: Compare 16 Providers | Category guide | October 9, 2026 |
| Employee benefits software for brokers | Category guide | October 9, 2026 |
| How much do insurance leads cost? | Pricing guide | October 9, 2026 |
| How Much Does an Insurance Agency Management System Cost? | Pricing guide | October 9, 2026 |
| How Much Does an Insurance Agency Valuation Cost? | Pricing guide | October 9, 2026 |